ORGANIC VEGETABLE PRODUCTION by Gareth Davies
Author:Gareth Davies [Gareth Davies and Margi Lennartsson]
Language: eng
Format: epub
ISBN: 9781847974402
Publisher: The Crowood Press
Published: 2012-01-15T00:00:00+00:00
Chapter 10
The Vegetable Market and Marketing
Production in every business should be geared to its market. Vegetables are no different and organic vegetables are a challenging and competitive market. Before planting, all vegetable growers should understand the real needs and demands of their customers or consumers by doing some market research, in order to get an understanding of the market potential and possibilities. This can be summed up as a process that:
⢠identifies opportunities and customers
⢠develops products that satisfy opportunities and customers at a suitable price
⢠presents and promotes the product to appeal to customers.
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